If you’re an entrepreneur, then, your business stands the chance of becoming incredibly successful through targeted promotion on the internet. Just about every brand today has an online presence.
From social networking sites like Facebook and Twitter, to social media websites like YouTube and Flickr. Fact is, Fortune 500 companies are spending thousands upon thousands of dollars every month in online advertising. So, it stands to reason that online marketing is VERY important for generating leads and sales… Even if your product and service is for an offline brick-n-mortar business.
If you are looking at building your online identity amongst your consumers and out beat your competition, you need to be adept with online marketing. You need to make your presence felt with the help of blogging.
Here’s the key. You need to be able to build your credibility and brand online. How do you do that? By becoming an instant expert.
Simply create a blog, and start sharing industry tips and secrets and whatnot. But you should limit your words to around 400 to 500 words. Why? Well, you don’t want to bore your readers. Studies have shown that the average human has a VERY short attention span, and in an online world where all one has to do is hit a “back” button… That attention span is even shorter.
If you bore the reader they will jump ship, and leave your website forever.
So, what are a few tips and ideas that can help you avoid such a horrible fate? How can you actually make the most of your blog? Here are four tried and tested tips that you can adopt for your own blog:
Tip 1: Ensure that the blog site has a “Contact us” page that contains all the details which can be used to get in touch with you. What is the point of promoting a business when people are not able to get in touch with you? You need to mention a telephone number, fax number and address details and have them clearly visible.
This will also increase the “trust” factor. Consumers like to know they are dealing with real people. No better way to do that than to allow them to call a real person.
So, put your number and other contact details onto your “Contact us” page, and not just an email form.
Tip 2: Make your blog site crisp and easy to load. No one likes to wait and you have only got five seconds to impress. If your page takes ages to load because of some large background pictures or crazy fonts or moving GIF files then the reader might lose interest.
What happens if they lose interest? That’s right… They hit that BIG back button on the browser, and you will never see them again.
Tip 3: Make sure you give your reader immense value. You want them to come back to your blog again at some point in the future. The more often they visit your blog the higher the chances they will buy your product or service.
So, how do you do that? Well, take this for example:
Let’s say you’re a professional photographer, and you do family packages as well as individual and corporate events. What’s a good way to bring in some new leads via your blog?
Well, you could post random pictures of places you have vacationed, and you could post random pictures of past photo sessions of past clients.
You could also write a post about the latest cameras that have come out for the average consumer. For instance, the Flip cam. You could do a post on the Flip cam and explain to your readers how they could use this Flip cam to enrich their lives AND how they can share those photos and videos with their family and friends. Give them photo tips and ideas and so forth.
What you’re doing is keeping your business in the front of your customer’s mind for when they are ready to do some spring pictures or some family Christmas pictures… And all you did was offer some valued content on your business’ blog for them to read and look at.
Tip 4: Make your blog interactive. Most blogs have a comment feature. This is a great way to get your readers involved with you and your business.
The next time you put up a blog post try to encourage feedback. You could ask your readers directly for their opinions, and most will give it.
You can even set some competitions to prime interactivity of your blog. For instance, you could ask your audience to respond to your blog post and you will randomly give one of the commenter’s a free Spring photo package (family or individual) worth $97 in value.
There you go. Four small and simple tips you can use to take your blog to the next level.